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On February 24, 2013, the Academy of Motion Picture Arts and Sciences presented its annual Academy Awards (known as the Oscars) to honor the best films of 2012 in the United States. The ceremony was held at the Dolby Theatre in Hollywood, California with Seth MacFarlane hosting for the first time. The nominees included several established talents as well as some filmmakers and talents that had not as yet made their mark on the industry. Among the various categories, the Academy honors the Best Picture, and Best Animated Feature as well as offering two categories related to screenwriting: Best Original Screenplay and Best Adapted Screenplay.

In the category of Best Animated Feature, the film Brave won the Oscar. Written and directed by Mark Andrews and Brenda Chapman, Brave is set in the Scottish highlands and centers on Merida, the daughter of King Fergus of Clan Dunbroch. While Merida is practicing with the bow she receives from her father for her birthday, she encounters a will-o’-the-wisp. Years later, at 16, Merida is informed that she is to be betrothed to one of her father’s allied clans; her mother warns her that her failure to marry could harm Dunbroch, but Merida is dissatisfied with the arrangement. Merida defeats each of her suitors in an archery contest; she and her mother argue, and Merida slashes the family tapestry between the images of herself and her mother Elinor, while Elinor burns Merida’s bow. Merida runs into a witch, who offers to give her a spell to change her mother. Oblivious to her mother’s regret, Merida gives her mother the spell-cake, which transforms her mother (much to Merida’s surprise) into a large brown bear. The two find the witch, who informs them that Merida must “mend the bond torn by pride.” Merida and Elinor reconcile, with Merida figuring out that mending the tapestry will reverse the spell. Elinor is slowly losing her human personality, and Merida’s triplet brothers have turned into bear cubs as a result of the spell; Elinor attacks her husband before regaining human consciousness and fleeing. Merida intervenes before her mother is killed, and Elinor saves Merida from Mor’du. The spell is reversed and the peace is restored, both in the family and among the clans.

Brave was announced in April 2008, and is production company Pixar’s first fairy tale film. Merida is the first female lead protagonist in a Pixar film, and has received a positive critical response. It is the thirteenth highest-grossing film of 2012, earning a total of $535,383,207 as of the Oscars. In addition to the Academy Award, Brave has won the Golden Globe Award for Best Animated Feature Film.

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Remember that even with the best presentation materials new entertainment development is high risk and there is very little likelihood that your idea will be successfully licensed or result in profit to you.